Hi, I am Christina, digital product designerfocusing on creating user-centered solutions that drive businesses, teams, and customers success by collaborating with cross-functional teams to design intuitive and impactful experiences that address user, technical and business challenges. Currently work at Umain, part of Eidra based in Stockholm, Sweden.
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McDonald's Feel Good Redesign
In 2019, McDonald’s Global introduced the "FeelGood" design principles and a new brand identity. The goal was to incorporate this new identity into the mobile app while also improving consistency across iOS and Android, addressing internationalization thoughtfully, enhancing the user experience of the Loyalty program, ensuring accessibility compliance, and maintaining or increasing deal redemptions during the transition to the new visual design.
Year
2021–2024
Team
Design Director, 2 more product designers
My Role
User Experience Design, Visual Design, Usability Testing, Design System, Leadership and Collaborations, Analytics
+3.51%
New users registrations
+24.6%
Deals redemptions
+20.4%
Loyalty points burnt
New registrations (users that create an account divided by those who downloaded the app) increased to 33.47% (46276253 total new users /15490800 new users that registered) from 29.96% (41861043 total new users / 12542914 new users that registered).
Redemptions per user increased to 3.85 per user, from 3.09 per user on the old app.
Loyalty points burnt per user went up to 454 per user, from 377 per user.